Loafie
[brand identity, print, digital]

2025

This is a conceptual brand identity for Loafie, a bakery and café, offering a variety of baked goods with a particular focus on fresh breads. The visual identity reflects the brand’s playful and welcoming personality through a soft logotype. Its rounded forms draw inspiration from the way dough naturally expands and softens during the baking process.

The colour palette is built on natural, neutral tones, reflecting the quality of the bakery’s wholesome ingredients, and a single accent colour adding a lively, contemporary touch without compromising the brand’s authentic feel.

The identity is applied across a range of touch-points, including printed menus, loyalty cards, signage, a website, and a social media campaign.

Designed with
Duanna Taylor Rooney