Graphic Designer
[brand identity, print, digital]
2025
This is a conceptual brand identity for Loafie, a bakery and café, offering a variety of baked goods with a particular focus on fresh breads. The visual identity reflects the brand’s playful and welcoming personality through a soft logotype. Its rounded forms draw inspiration from the way dough naturally expands and softens during the baking process.
The colour palette is built on natural, neutral tones, reflecting the quality of the bakery’s wholesome ingredients, and a single accent colour adding a lively, contemporary touch without compromising the brand’s authentic feel.
The identity is applied across a range of touch-points, including printed menus, loyalty cards, signage, a website, and a social media campaign.
Designed with
Duanna Taylor Rooney
[album design, poster design]
2024
Irish 80s indie synth-pop band Guernica has made a comeback with the release of their long-awaited album, Auditorium, 36 years after its inception. To celebrate this milestone, the band has produced a limited run of collectible vinyls.
The gatefold vinyl includes
two coloured translucent vinyls inspired by the band’s song, Orange and Red. The vinyls are accompanied by a large-format poster featuring the bands story, and a collection of archival imagery capturing the evolution of their sound.
Designed with
Duanna Taylor Rooney
100archive.com submission
[identity design, branding, digital, print]
2025
This conceptual brand identity was developed for Articulate Language Services, a tutoring service offering Portuguese, Spanish, and Russian classes to learners of all ages. The design balances professionalism with approachability. The brand is trustworthy and inclusive, yet playful and engaging.
At the core is the treatment of the letter ‘A’ in the logotype. Each ‘A’ takes on a slightly different form, referencing both Latin and Cyrillic scripts while symbolising the language-learning process: starting with uncertainty, making mistakes, experimenting, and gradually gaining clarity.
By embracing variation over uniformity, the logo reflects the human side of learning a language. It’s not about instant perfection, but about growth, persistence, and celebrating progress.
[branding, print, digital]
2023
The aim of the GradX project was to design a holistic visual identity for the TU Dublin Art, Design and Media Graduate Showcase 2023. This project was designed in a group with two of my peers (Duanna Taylor Rooney and Niamh Brennan).
The identity demonstrates a diverse collision of colour, type and image, in an energetic, yet sometimes jarring manner, highlighting the broad range of ideas, perspectives, and creative expressions that emerge from the participating graduates.
The identity is displayed across both print and digital media in the form of booklets, invitations, a website and a way-finding system.
Designed with
Duanna Taylor Rooney and
Niamh Brennan
gradx.ie
100archive.com
[print, editorial design]
2024
TLP Editions is an initiative by PhotoIreland focused on creating and sharing affordable, accessible photographic publications. As part of an evolving series, these editions highlight the work of contemporary artists in a compact, budget-friendly format, as A5 36-page booklets.
I worked closely with the artists to curate the image selection and design the page layouts, balancing each artist’s vision with the series’ cohesive format. From the 23 publications I worked on, the three shown here are a small selection of my favourites.
thelibraryproject.ie
Photographer: Sarah Navan
Publication: Care In Progress
Publication: Care In Progress
Photographer: Emi O’Connell
Publication: and then I ran
Publication: and then I ran
Photographer: John Foley
Publication: The Fair Green
Publication: The Fair Green
[flyers, bookmarks, stickers]
2024
This suite of stationery was designed for The Library Project bookshop, and includes bookmarks, informational flyers and a sticker sheet. Created as affordable take-home tokens, these items serve to promote both the bookshop and the PhotoIreland organisation.
The aim of this design was to refresh the shop’s branding with stationery that is lively, vibrant and engaging. As the organisation regularly collaborates with emerging artists and photographers, through exhibitions and publications, it was also important for the design to feel fun, friendly and approachable.
[typography, print design, book design]
2023
The transitional period between finishing university and starting a career, for many, is a time occupied by feelings of self-doubt, anxiety, and uncertainty. At the same time, it can also be a period of time filled with anticipation, possibilities, and hope for the future.
This book explores the juxta-position between the challenging side of uncertainty and the freedom of new possibilities during that period, in an informative, yet playful way. A complex blend of typefaces, type sizes and type settings are used to communicate a multitude of opinions and viewpoints. Through typography the book sheds light on issues faced during this liminal period between finishing education and the beginning of your career.
250x180mm, 31 pages
Awarded a Merit by the ISTD Student Assessment Scheme 2023